Suppose you’re considering investing in an online booking system or seeking ways to maximise the value of your current system. In that case, there’s much to learn from other businesses in your position. Salespie has assisted numerous companies with online bookings and can offer valuable insights to help you make an informed decision. Investing money can be a complex process, but an experienced partner like Salespie can make it simple and efficient. It’s natural to feel unsure whether you’ve made the right decision, but we’ve put together a blog to address all your questions.
At Salespie, we understand the significant benefits of investing in an online booking system and how to leverage it to its full potential. We strongly recommend businesses consider supporting an online booking system as it has proven to be a game-changer for many companies, providing new growth opportunities and enabling them to streamline their operations.
Customers expect to be able to pay online
It has been observed that 70% of all bookings are paid at the time of booking through a payment gateway using credit or debit cards. This indicates that cash is no longer the preferred mode of payment, and this trend is expected to continue in the future.
Most online booking systems also provide the option of offline payment, along with integration to invoicing tools like Xero, Freshbooks, or Quickbooks for accounting, reminder management, and invoicing apps.
Customers find paying quickly and easily via mobile devices or computers convenient. Therefore, if you are not offering this option, your competitors will be able to gain an advantage over you.
Online payments are also beneficial in the case of no-shows. Once customers pay online, they are more motivated to attend, and you don’t have to worry about getting paid for the space, even if they don’t show up.
You might miss out on sales if your business isn’t available 24 hours a day.
The customer wants to be able to search and book their activities at any time, even outside business hours. It has been observed that the highest demand for paid bookings is at 9 PM on Sunday and Monday evenings.
In today’s world, the internet is easily accessible and available 24/7. Therefore, your online booking system must always be available to cater to your customers’ needs.
You can make your event available at all times with minimal effort by choosing an online booking system. You can showcase your booking on your website with pictures, videos, and descriptive text. You can update the information whenever you want and even apply discount codes to boost sales. Some companies offer a waiting list feature that lets you record interest even if the date is fully booked and notify customers automatically when a space becomes available.
Companies that have switched to an online booking solution have reported saving 88% of the time and costs compared to manual booking methods.
Everybody loves a bargain, and variety is the spice of life
Customers always appreciate feeling like they are getting a good deal when purchasing. According to a recent study, approximately 39% of event organisers utilise different pricing structures, such as offering discounted rates for bulk purchases. In comparison, 34% use discount codes to incentivise customers to purchase tickets.
Discounts have been shown to increase sales, but you may need help to administer them on your own. To support this business model, which allows customers to purchase a package of classes for a discounted price while keeping track of their purchases, manual management is complex. This process would require using Excel, a calendar, a calculator, and many manual billing steps, which can be costly and prone to errors. Additionally, manually managing the process is time-consuming.
You need an online booking system that supports class passes, block booking discounts, discount codes, and courses. At Salespie, we can help you choose the right online booking system. We have experience with the different alternatives available on the market and can provide recommendations on which to select. Let us help you choose the right tool!
What are the most cost-effective ways to market and share content online?
According to a recent study, a large number of businesses use Facebook to share their events (91%), email marketing (61%), and Instagram (51%). If your customers use social media, reaching out to them would be a good idea. You can increase your revenue by providing them a convenient link to book your events. This would help you quickly recover any costs that you may have incurred.
Your most loyal customers should be given special treatment. Email marketing effectively rewards critical customers by giving them access to activities and discounts before anyone else. Your online tool should integrate easily with popular email marketing platforms like MailChimp, MailLite, and Brevo.
In a recent survey, most businesses claimed that their online booking system helped expand their audience and attract more customers. At Salespie, we can help you integrate your online booking system with social media and email marketing platforms.
Life can be complicated for your customers!
Administering events can be daunting, but it doesn’t always have to be. If you need help to remind your customers about upcoming events, consider investing in an online booking system that can automate the process. This will save you the time and effort to chase up clients who may not attend.
With an online booking system, you can easily regulate the cancellation terms if a customer wants to cancel an event. You can give back the money either as a refund or a credit that they can use for future bookings. This will help you manage your bookings more efficiently while keeping your customers happy.
If you want your business to succeed, it is essential to present it as successful.
To ensure that traffic is driven to your page and not to another booking page, it’s essential to integrate your online booking solution to your website under your domain name. The buying process should be easy and straightforward, with no obstacles that could discourage customers from purchasing your activities. By investing in a readymade solution, you also buy professionalism that inspires confidence in prospective customers. The best solutions will allow you to customise your booking pages to match your brand, which helps to establish a consistent and recognisable brand identity across your entire website.
Salespie is your digital partner.
Salespie is here to support you in your online journey. We are experts in web design and can help you with integration between online booking systems, payment gateways, CRM, Accounting, and ERP systems. As your digital partner, we will support you in all growth phases.
At Salespie, we work with popular online booking systems such as Bookeo, Bookwhen, Acuity Scheduling and MemberPress. We can help you choose the best alternative for your needs and integrate it with your preferred payment gateway. If you need to integrate your booking system into your website, CRM, and/or ERP system, we are the partner you can rely on.
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Looking to streamline your booking process and take your business to the next level? Let us help you out! Get in touch with Salespie and book a free consultation meeting today. We’ll help you find the best online booking system for your business.
