Digital marketing
Is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to marketing products and services.
Digital marketing has changes the way brands and businesses use technology for marketing. Instead of using marketing on TV, magazine or by using postal marketing. Businesses can reach its targets customers much easier and more targeted.
Digital marketing campaigns have become more and more important for businesses and can make the Return of Investment (ROI) much better compare to more traditional marketing channels.
Digital Marketing channels:
- Search engine optimization (SEO)
- Search engine marketing
- Social media optimization (SMO)
- Social media marketing
- Video marketing
- Email marketing
- Blogging & affiliate marketing
- Website marketing
- Paid search/contextual advertising
Effective digital marketing
Digital Marketing can be very costly if you select the wrong channels. In reality Digital Marketing can damage your brand executed wrongly. It is important before you start with your Digital Marketing activities to define:
Scope the Opportunity size you want to win by your digital marketing activities and set the SMART objectives (Specific, Measurable, Actionable, Relevant, and Time-Bound). To size the opportunity, look at your existing customer base and then estimate how many similar customers exist on the total market you are trying to reach with your campaign.
Review the Digital marketing mix. Which is the best channel for the market and customers you are targeting? Are you targeting cooperate customers you may only use LinkedIn and Email marketing or if you target both consumers and business then a mix between LinkedIn, Facebook/Instagram and search enging marketing may be the best solution.
Action define the budget and the technology to use. Make sure you have the management system working and configured to capture the leads generated from the digital marketing campaign and make sure your organisation quick and efficient can start evaluating the leads, convert them to opportunities and hopfully new valuable customers. Landing page, content generation tools and the digital marketing channels all set-up correctly.
We help businesses create their brand presence and achieve their goals online. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed.
Salespie support you on the digital marketing journey. We have experts that can help you defin the market, select the correct channels and to define the right actions such as management systems, CRM systems, landing systems etc.
We are specialist in:
- Digital marketing
- Webdesign & development
- Social media & search engine optimisation
