WE DESIGN EVERYTHING
Tingsgarden Handelsgard had an old Squarespace website, which did not fulfil the need to communicate the right message to its customers. The owner of Tingsgarden Handelsgard reached out to Salespie and requested a new website to be built, plus improvements in communication.
Salespie was requested to create a modern website for mobile and laptops with a news blog and an area where rental properties could be published and marketed. The owner requested a more cost-efficient and easier way to market Tingsgarden Handelsgard via Google Search, Google Ads, Facebook Ads, and retargeting ads.
THE PROJECT
After a few iterations, the solution was to migrate from Squarespace to WordPress to ensure the most modern, flexible, and cost-efficient content management system (CMS). The site was designed for visitors accessing it from a PC, tablet, or mobile device.
The focus was on presenting the essence of Tingsgården Handelsgård in a way that resonates with customers, visitors, and potential new customers. Every text and picture was carefully chosen and professionally published on the website, ensuring a visually appealing and engaging experience.
NEW APPROACH
A new approach was implemented to ensure the most value for the marketing investments.
Each page on the site was carefully written to achieve the best possible SEO score, and a modern CEO optimation tool was also implemented to avoid unnecessary Google Ads spending.
RETARGETING
The age group targeting Tingsgarden Handelsgarden primarily uses Facebook as a social media channel. It was clear that Facebook must be included and tightly integrated into the site. A Facebook pixel was implemented on the site, but Facebook was also incorporated into the CRM to ensure marketing spent on Facebook was targeted at the right audience.
All new customers signing up for the newsletter or requesting more information are automatically added to the CRM system and included in the campaigns.
DYNAMIC WEBSITE
A dynamic blog was created which could hold different types of messages about news and free rental properties.
A contact form for visitors and potential cutomers to contact Tingsgarden Handelsgard was integrated into a backend database and a modern email marketing platform. When customers request Tingsgarden Handelsgard, a message is sent to the team at Tingsgarden Handelsgard, and the requester receives a welcome email with more information about the services offered.
The requester is added to the contact list, which can be used later to send marketing emails to potential visitors and customers and when there are free rental properties.
PRIVACY-PROOF YOUR BUSINESS
Since Sweden is in the EU, it was essential for the client that the website fulfils the GDPR regulation, which is the legal requirement to obtain Consent from website visitors before setting cookies on their devices.
A solution for cookies, Consent, and storing personal data in databases was added to the site and integrated into all systems to ensure customers who don’t want their details to be stored are strictly followed.
SUCCESS
The launch of the new website in Dec 2024 was a resounding success, marked by a significant increase in visitor numbers. The addition of two new customers, CasaMia and Davidovic&Weihe layer firm, further underscores the promising future of Tingsgården Handelsgård.
If you are looking for a long-term digital partner who can grow your business rather than only build a website, then Salespie is your partner to select. We are a team in Jersey supporting customers in Sweden, Jersey, and London with digital marketing and development services. Our success is your success.
